Gigster
Gigster Scales Up Content Marketing and Grows Website Visits by 51% with Monomyth
As a leader in democratizing access to software development, Gigster had a lot of knowledge to share with its audience. Unfortunately, pulling their internal experts’ focus away from game-changing work to create blogs and other content slowed innovation and prevented them from scaling their content marketing. By using their own strategy of leveraging the human cloud, Gigster was able to outsource content creation to Monomyth Marketing and quickly improve the speed and quality of their blogging.
Gigster’s Challenges in Scaling Content Marketing
Before working with Monomyth, Gigster’s main content challenge was scalability. The digital transformation firm’s VP of Product, Cory Hymel, was responsible for creating the majority of written and video content for the brand.
“Usually for marketing departments, the content creator is a major constraint point because they usually don’t have the time to sit down and generate content.” – Cory Hymel
They needed a team of expert writers who could leverage Gigster’s existing thought leaders to create an impactful and scalable content strategy.
Outsourcing Content Creation to Monomyth Marketing
Gigster hired Monomyth Marketing in 2021 and the two teams worked together to generate thought-provoking content that would help grow website traffic and increase brand awareness. Through regular brainstorming sessions with Gigster’s leadership, Monomyth was able to generate content ideas that were relevant to the current pain points facing Gigster’s audience and more engaging than standard, SEO-focused listicles.
“The Monomyth team did a great job taking the nuggets that we discussed on our calls and creating unique and interesting articles. And they didn’t just translate our ideas, they brought new ideas to the conversation.” – Ben Gehmlich, Head of Web3 Strategy at Gigster
Just as Gigster has a global network of development talent, Monomyth relies on a global team of expert content creators. This allowed Gigster to scale its content needs up or down as needed.
“A 30-minute brain dump translated to 8-10 hours of writing that I wouldn’t have had the time to do.” – Cory Hymel
Gigster Grew Organic Monthly Visitors by 51%
Through this partnership, Monomyth was able to grow Gigster’s web traffic by 51% through blog posts, web copy, social media, emails, and more.
Working with PR Strategist, Kathy Berardi, Monomyth’s writers also created press releases and guest articles which were featured on Entrepreneur, Forbes, and VentureBeat. These efforts helped to nearly double backlinks from 2020 to 2023.
“We have the technical expertise but don’t know the requirements for specific publications like Entrepreneur, or how best to speak to their audience. Monomyth was able to create content specific to our target market across different sites and verticals.” – Cory Hymel
Challenges
- Scaling content marketing
- Leveraging expert knowledge
Solutions
- Blog Posts
- Guest Articles
- Press Releases
Results
- Increased organic traffic 51%
- Grew backlinks by 88%
- Improved referring domains by 70%
Get In Touch
Interested in revising or defining your content marketing strategy? Share your current challenges and we’ll reach out to help!
