In 2012, Andrew Amann and Pavel Kirillov launched Inigo, a digital business card app. Monomyth helped establish a content marketing strategy for Inigo and the mobile app was eventually sold. From this success, Amann and Kirillov built NineTwoThree Studio, which relied on their product development and startup expertise to build 14 internal startups and over 60 client apps.

As NineTwoThree and the software development industry evolved, the studio needed to maintain its reputation as an industry leader and trailblazer. The founders had a wealth of knowledge and expertise to share, and they turned to Monomyth to create a content strategy to capitalize on their experience.

NineTwoThree and Monomyth created a content strategy that relied on blogs, case studies, guest posts on industry-leading sites, and public relations work led by Kathy Berardi. As Co-Founder and CEO Andrew Amann established himself as a thought leader through speaking engagements, interviews, and guest articles, the website content worked to support and amplify his messages.

In addition, NineTwoThree aimed to create and own several new industry terms. Through SEO-focused content, the digital venture studio became an established authority in the industry and on search engines.

Through public relations content and guest articles, Monomyth and NineTwoThree improved the number of domains linking to the product design studio from 47 in 2021 to 661 in 2023. The number of backlinks heading to the site also increased by 1,318% over the two years.

Since 2021, NineTwoThree’s website has grown organic search traffic 10X. The combination of a focused content marketing and PR strategy has helped the studio become one of Inc. 5000’s fastest-growing private companies in the US for the past three years and the 11th fastest-growing private company in Massachusetts according to Boston Business Journal.