Content Marketing Strategy
Fit Every Piece of Content Into Your Marketing Strategy
Everything your business creates should serve a purpose. Make sure your content fits your overall marketing goals, specifically targets your audience, and is enhanced with SEO and market research.
SEO and Keyword Research
We’ll create powerful reports to help you better understand your SEO opportunities and which keywords will help improve your rankings. Every piece of content we create is informed by:
- Site-wide keyword research
- Existing backlinks and backlink opportunities
- Suggested content topics based on search activity
Messaging and Positioning Guides
Maintain consistent and goal-oriented content by defining exactly how your brand positions itself to your audience and in your industry. We’ll work with you to create:
- Messaging guides to define your brand’s voice and tone
- Positioning frameworks
- Elevator pitches and other boilerplate content to consistently promote your brand
Market Analysis
Let us build a report to help you better understand your audience and market. Your content marketing will greatly benefit from:
- Buyer Personas
- Competitor Research
- Audience Research
Get In Touch
Interested in revising or defining your content marketing strategy? Share your current challenges and we’ll reach out to help!
