The way people are finding information online is changing. Google’s monopoly on search is being challenged by tools like ChatGPT, Perplexity, and Gemini. Even in Google search results, AI Overview is changing how users receive information.
Marketers who want to make sure their content and brand show up in generative AI results need to go beyond traditional Search Engine Optimization (SEO) and prioritize Generative AI Search Optimization (GSO).
Unlike SEO, which focuses on keyword rankings and backlinks, GAISO prioritizes structured data, natural language clarity, and content formatting that generative AI models can easily interpret and summarize. These tools aren’t pulling from search result pages—they’re synthesizing content directly into answers. That means if your content isn’t AI-friendly, you’re missing out on visibility with the 72% of users now using AI tools to search for information.
Check out our latest infographic on the importance of Generative AI Search Optimization and the best ways to get started and improve your brand’s gen AI visibility.
Want to show up in more AI-powered answers? Let’s talk about how to make your content work smarter. Contact us today to get started.
