There is a major problem with how most B2B software companies approach content marketing. A 2023 survey of US software buyers found that 55% feel that B2B content tends to look and feel the same and 30% are disappointed in the quality of B2B content they get from Google search results. This problem of low-quality, cookie-cutter content comes from the ideation process. Most companies rely too heavily on SEO and marketing analytics to come up with ideas for new marketing content. That … [Read more...] about Why All Marketing Content Feels the Same (and How to Fix It)
Content Strategy
Repurpose Your Old Blogs to Create New Multichannel Marketing Content
Keeping a healthy supply of fresh content for your company’s B2B multichannel marketing strategy with limited resources can be difficult. Luckily, you have one content resource that many companies avoid - your old blog posts. Repurposing older blog posts serves as a great way to generate new content using different content types and breathe new life into old or outdated articles. Adopting this approach ultimately saves your business time and money while helping you grow your audience. This … [Read more...] about Repurpose Your Old Blogs to Create New Multichannel Marketing Content
The Multichannel Content Marketing Campaign Checklist
Any marketer hoping to make an impact in the B2B sector benefits from developing content suitable across multiple channels. This approach provides the means to target larger audiences with a marketing plan relevant to a myriad of platforms. As such, crafting a multichannel content marketing campaign facilitates reaching customers interested in your company’s products and services. This blog provides a useful checklist detailing the various steps involved in creating and running a … [Read more...] about The Multichannel Content Marketing Campaign Checklist
Why Investing in a Technically Knowledgeable B2B Writer Is the Best Decision for Your Brand
Perfecting the art of writing for the tech industry is no easy feat. However, in recent times, fueled by the pandemic-induced online movement, the content requirement has shot up dramatically. This supply-demand imbalance has done some severe damage, including a ton of published content that is nothing more than Software 101. As an industry expert, you want the content published under your brand’s name to reaffirm your authority. Some marketers prioritize writing skills over technical … [Read more...] about Why Investing in a Technically Knowledgeable B2B Writer Is the Best Decision for Your Brand
How to Create Content Like The New York Times
As one of the oldest and largest circulating newspapers in the country, The New York Times has become synonymous with quality content from expert sources. Growing from their small team over more than 150 years, the NY Times now publishes content from hundreds of contributing and guest writers. Your company can reach the same level of authority (in your industry) by approaching content creation in the same way they do. With the growth in content marketing in the past few years, your … [Read more...] about How to Create Content Like The New York Times
6 Questions to Ask to Define the Goal of Every Piece of Content You Create
“I want to generate leads.” “I want to become a thought leader.” When you ask someone what the goal of their content marketing is, you’ll probably get one of the above answers. If they’re in really bad shape they might answer, “All of the above.” (Which really means, “I don’t know.”) In fact, the answer should always be “it depends.” While it’s good to have an overall idea of what your content is trying to achieve, it’s far more important to define the goal of every single piece of … [Read more...] about 6 Questions to Ask to Define the Goal of Every Piece of Content You Create