Crafting a successful B2B marketing campaign in the 21st Century increasingly requires a visual approach. This remains a traditional aspect of marketing from way back in the “glory days” of Madison Avenue advertising. Even the fictional ad professionals in Mad Men always focused on telling their message with a strong visual element. The same rule applies to the modern B2B marketing used in the current economy. Including compelling graphic design and video content as part of an ad campaign … [Read more...] about How to Use Visual Content Marketing in Your B2B Campaigns
Repurpose Your Old Blogs to Create New Multichannel Marketing Content
Keeping a healthy supply of fresh content for your company’s B2B multichannel marketing strategy with limited resources can be difficult. Luckily, you have one content resource that many companies avoid - your old blog posts. Repurposing older blog posts serves as a great way to generate new content using different content types and breathe new life into old or outdated articles. Adopting this approach ultimately saves your business time and money while helping you grow your audience. This … [Read more...] about Repurpose Your Old Blogs to Create New Multichannel Marketing Content
5 Types of Video Marketing For B2B Organizations
Video continues to grow in importance in marketing, especially for B2B organizations. According to Content Marketing Institute, nearly 80% of content marketers expect to invest or continue investing in video marketing in 2023. Last year, this number stood at 69%. Businesses adopting video marketing enjoy a wide variety of channels to post their marketing content. YouTube, LinkedIn, and Facebook remain obvious options, with relative upstarts like TikTok and Instagram also on the rise. … [Read more...] about 5 Types of Video Marketing For B2B Organizations
The Benefits of Podcasting for B2B Marketing
Successfully marketing to businesses depends on crafting a strategy able to target multiple channels. Of course, written content like blogs and advertising still matters, with video quickly growing in relevance. At the same time, don’t overlook podcasting to attract new businesses interested in your company’s products and services. Podcasts also serve as a useful starting point for any multichannel marketing campaign. For example, recording the podcast on video also targets that channel. … [Read more...] about The Benefits of Podcasting for B2B Marketing
The Multichannel Content Marketing Campaign Checklist
Any marketer hoping to make an impact in the B2B sector benefits from developing content suitable across multiple channels. This approach provides the means to target larger audiences with a marketing plan relevant to a myriad of platforms. As such, crafting a multichannel content marketing campaign facilitates reaching customers interested in your company’s products and services. This blog provides a useful checklist detailing the various steps involved in creating and running a … [Read more...] about The Multichannel Content Marketing Campaign Checklist
