By now most marketers understand that graphic design has value in content marketing. LinkedIn posts with an image get twice as much engagement. Marketers using visual content marketing experience 27% higher click-through rates. A picture is worth a thousand words. But, one area where graphic design gets slept on is search engine optimization. Most companies focus solely on written content when considering SEO. In fact, images can play a big part in how your site is ranked, how you appear in … [Read more...] about How to Use Graphic Design to Improve SEO
5 Benefits of Using YouTube for B2B Marketing
Most B2B marketers already know that video is king when it comes to content marketing. 91% of businesses use video as a marketing tool and 90% of video marketers have used YouTube. However, the number of B2B brands that have truly embraced and thrived on the world’s #1 video site is still relatively low. YouTube still represents an excellent opportunity for B2B marketers willing to invest time and effort into a robust video marketing strategy. Creating videos for YouTube requires a … [Read more...] about 5 Benefits of Using YouTube for B2B Marketing
How to Be a Good Guest for B2B Podcasts
Podcasts are a powerful channel for reaching your B2B audience. But when it comes to guesting on other podcasts, not all guests are created equal. There is plenty that you - as the guest - can do to make the episode as good as possible and make you and your brand come off well to the listeners. If you haven’t made podcasting part of your multichannel content marketing strategy, now is the time. In 2022, there were 125 million monthly podcast listeners in the US. Last year, 22% of worldwide … [Read more...] about How to Be a Good Guest for B2B Podcasts
Why All Marketing Content Feels the Same (and How to Fix It)
There is a major problem with how most B2B software companies approach content marketing. A 2023 survey of US software buyers found that 55% feel that B2B content tends to look and feel the same and 30% are disappointed in the quality of B2B content they get from Google search results. This problem of low-quality, cookie-cutter content comes from the ideation process. Most companies rely too heavily on SEO and marketing analytics to come up with ideas for new marketing content. That … [Read more...] about Why All Marketing Content Feels the Same (and How to Fix It)
6 Ways to Improve the Quality and Readability of Blog Content
With 45% of B2B organizations increasing the amount of content they publish, it’s more difficult than ever for your blogs to cut through the noise. Now, generative AI like ChatGPT makes it easier to put out written content that looks good but doesn’t add any real value to the reader or help you achieve your content goals. The fact is, a high-performing blog post requires more than an interesting topic and well-written content (let’s pretend these are already given). There is a lot going on … [Read more...] about 6 Ways to Improve the Quality and Readability of Blog Content
How to Create Content Like The New York Times
As one of the oldest and largest circulating newspapers in the country, The New York Times has become synonymous with quality content from expert sources. Growing from their small team over more than 150 years, the NY Times now publishes content from hundreds of contributing and guest writers. Your company can reach the same level of authority (in your industry) by approaching content creation in the same way they do. With the growth in content marketing in the past few years, your … [Read more...] about How to Create Content Like The New York Times
