As one of the oldest and largest circulating newspapers in the country, The New York Times has become synonymous with quality content from expert sources. Growing from their small team over more than 150 years, the NY Times now publishes content from hundreds of contributing and guest writers. Your company can reach the same level of authority (in your industry) by approaching content creation in the same way they do. With the growth in content marketing in the past few years, your … [Read more...] about How to Create Content Like The New York Times
6 Questions to Ask to Define the Goal of Every Piece of Content You Create
“I want to generate leads.” “I want to become a thought leader.” When you ask someone what the goal of their content marketing is, you’ll probably get one of the above answers. If they’re in really bad shape they might answer, “All of the above.” (Which really means, “I don’t know.”) In fact, the answer should always be “it depends.” While it’s good to have an overall idea of what your content is trying to achieve, it’s far more important to define the goal of every single piece of … [Read more...] about 6 Questions to Ask to Define the Goal of Every Piece of Content You Create
How Social Media Marketers Can Avoid Getting Distracted By Social Media
For the past few years, I’ve dealt with a major crisis of faith. Social media is a dangerous habit for anyone trying to be productive. BUT…I’m a content marketer…social media is kind of a big part of what we do. Many productive people have quit or limited their social media use and advocate doing the same. Last year Cal Newport gave a TEDx talk titled “Quit Social Media.” Clearly, there is an argument to be made. But if you’re a marketer, this isn’t really an option for you. Yes, you … [Read more...] about How Social Media Marketers Can Avoid Getting Distracted By Social Media
