As one of the oldest and largest circulating newspapers in the country, The New York Times has become synonymous with quality content from expert sources. Growing from their small team over more than 150 years, the NY Times now publishes content from hundreds of contributing and guest writers. Your company can reach the same level of authority (in your industry) by approaching content creation in the same way they do. With the growth in content marketing in the past few years, your … [Read more...] about How to Create Content Like The New York Times
Content Strategy
6 Questions to Ask to Define the Goal of Every Piece of Content You Create
“I want to generate leads.” “I want to become a thought leader.” When you ask someone what the goal of their content marketing is, you’ll probably get one of the above answers. If they’re in really bad shape they might answer, “All of the above.” (Which really means, “I don’t know.”) In fact, the answer should always be “it depends.” While it’s good to have an overall idea of what your content is trying to achieve, it’s far more important to define the goal of every single piece of … [Read more...] about 6 Questions to Ask to Define the Goal of Every Piece of Content You Create
