Content Strategy

“I want to generate leads.” “I want to become a thought leader.” When you ask someone what the goal of their content marketing is, you’ll probably get one of the above answers. If they’re in really bad shape they might answer, “All of the above.” (Which really means, “I don’t know.”) In fact, the answer should always be “it depends.” While it’s good to have an overall idea of what your content is trying to achieve, it’s far more important to define the goal of every single piece of … [Read more...] about 6 Questions to Ask to Define the Goal of Every Piece of Content You Create