The way people are finding information online is changing. Google's monopoly on search is being challenged by tools like ChatGPT, Perplexity, and Gemini. Even in Google search results, AI Overview is changing how users receive information. Marketers who want to make sure their content and brand show up in generative AI results need to go beyond traditional Search Engine Optimization (SEO) and prioritize Generative AI Search Optimization (GSO). Unlike SEO, which focuses on keyword rankings … [Read more...] about Infographic: Generative AI Search Optimization
Content Writing
Why All Marketing Content Feels the Same (and How to Fix It)
There is a major problem with how most B2B software companies approach content marketing. A 2023 survey of US software buyers found that 55% feel that B2B content tends to look and feel the same and 30% are disappointed in the quality of B2B content they get from Google search results. This problem of low-quality, cookie-cutter content comes from the ideation process. Most companies rely too heavily on SEO and marketing analytics to come up with ideas for new marketing content. That … [Read more...] about Why All Marketing Content Feels the Same (and How to Fix It)
Repurpose Your Old Blogs to Create New Multichannel Marketing Content
Keeping a healthy supply of fresh content for your company’s B2B multichannel marketing strategy with limited resources can be difficult. Luckily, you have one content resource that many companies avoid - your old blog posts. Repurposing older blog posts serves as a great way to generate new content using different content types and breathe new life into old or outdated articles. Adopting this approach ultimately saves your business time and money while helping you grow your audience. This … [Read more...] about Repurpose Your Old Blogs to Create New Multichannel Marketing Content
6 Ways to Improve the Quality and Readability of Blog Content
With 45% of B2B organizations increasing the amount of content they publish, it’s more difficult than ever for your blogs to cut through the noise. Now, generative AI like ChatGPT makes it easier to put out written content that looks good but doesn’t add any real value to the reader or help you achieve your content goals. The fact is, a high-performing blog post requires more than an interesting topic and well-written content (let’s pretend these are already given). There is a lot going on … [Read more...] about 6 Ways to Improve the Quality and Readability of Blog Content
The Multichannel Content Marketing Campaign Checklist
Any marketer hoping to make an impact in the B2B sector benefits from developing content suitable across multiple channels. This approach provides the means to target larger audiences with a marketing plan relevant to a myriad of platforms. As such, crafting a multichannel content marketing campaign facilitates reaching customers interested in your company’s products and services. This blog provides a useful checklist detailing the various steps involved in creating and running a … [Read more...] about The Multichannel Content Marketing Campaign Checklist
Why Investing in a Technically Knowledgeable B2B Writer Is the Best Decision for Your Brand
Perfecting the art of writing for the tech industry is no easy feat. However, in recent times, fueled by the pandemic-induced online movement, the content requirement has shot up dramatically. This supply-demand imbalance has done some severe damage, including a ton of published content that is nothing more than Software 101. As an industry expert, you want the content published under your brand’s name to reaffirm your authority. Some marketers prioritize writing skills over technical … [Read more...] about Why Investing in a Technically Knowledgeable B2B Writer Is the Best Decision for Your Brand
