By now most marketers understand that graphic design has value in content marketing. LinkedIn posts with an image get twice as much engagement. Marketers using visual content marketing experience 27% higher click-through rates. A picture is worth a thousand words. But, one area where graphic design gets slept on is search engine optimization. Most companies focus solely on written content when considering SEO. In fact, images can play a big part in how your site is ranked, how you appear in … [Read more...] about How to Use Graphic Design to Improve SEO
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Why All Marketing Content Feels the Same (and How to Fix It)
There is a major problem with how most B2B software companies approach content marketing. A 2023 survey of US software buyers found that 55% feel that B2B content tends to look and feel the same and 30% are disappointed in the quality of B2B content they get from Google search results. This problem of low-quality, cookie-cutter content comes from the ideation process. Most companies rely too heavily on SEO and marketing analytics to come up with ideas for new marketing content. That … [Read more...] about Why All Marketing Content Feels the Same (and How to Fix It)
Repurpose Your Old Blogs to Create New Multichannel Marketing Content
Keeping a healthy supply of fresh content for your company’s B2B multichannel marketing strategy with limited resources can be difficult. Luckily, you have one content resource that many companies avoid - your old blog posts. Repurposing older blog posts serves as a great way to generate new content using different content types and breathe new life into old or outdated articles. Adopting this approach ultimately saves your business time and money while helping you grow your audience. This … [Read more...] about Repurpose Your Old Blogs to Create New Multichannel Marketing Content
5 Types of Video Marketing For B2B Organizations
Video continues to grow in importance in marketing, especially for B2B organizations. According to Content Marketing Institute, nearly 80% of content marketers expect to invest or continue investing in video marketing in 2023. Last year, this number stood at 69%. Businesses adopting video marketing enjoy a wide variety of channels to post their marketing content. YouTube, LinkedIn, and Facebook remain obvious options, with relative upstarts like TikTok and Instagram also on the rise. … [Read more...] about 5 Types of Video Marketing For B2B Organizations
6 Ways to Improve the Quality and Readability of Blog Content
With 45% of B2B organizations increasing the amount of content they publish, it’s more difficult than ever for your blogs to cut through the noise. Now, generative AI like ChatGPT makes it easier to put out written content that looks good but doesn’t add any real value to the reader or help you achieve your content goals. The fact is, a high-performing blog post requires more than an interesting topic and well-written content (let’s pretend these are already given). There is a lot going on … [Read more...] about 6 Ways to Improve the Quality and Readability of Blog Content
The Multichannel Content Marketing Campaign Checklist
Any marketer hoping to make an impact in the B2B sector benefits from developing content suitable across multiple channels. This approach provides the means to target larger audiences with a marketing plan relevant to a myriad of platforms. As such, crafting a multichannel content marketing campaign facilitates reaching customers interested in your company’s products and services. This blog provides a useful checklist detailing the various steps involved in creating and running a … [Read more...] about The Multichannel Content Marketing Campaign Checklist
