By now most marketers understand that graphic design has value in content marketing. LinkedIn posts with an image get twice as much engagement. Marketers using visual content marketing experience 27% higher click-through rates. A picture is worth a thousand words. But, one area where graphic design gets slept on is search engine optimization. Most companies focus solely on written content when considering SEO. In fact, images can play a big part in how your site is ranked, how you appear in … [Read more...] about How to Use Graphic Design to Improve SEO
Graphic Design
How to Use Visual Content Marketing in Your B2B Campaigns
Crafting a successful B2B marketing campaign in the 21st Century increasingly requires a visual approach. This remains a traditional aspect of marketing from way back in the “glory days” of Madison Avenue advertising. Even the fictional ad professionals in Mad Men always focused on telling their message with a strong visual element. The same rule applies to the modern B2B marketing used in the current economy. Including compelling graphic design and video content as part of an ad campaign … [Read more...] about How to Use Visual Content Marketing in Your B2B Campaigns
Repurpose Your Old Blogs to Create New Multichannel Marketing Content
Keeping a healthy supply of fresh content for your company’s B2B multichannel marketing strategy with limited resources can be difficult. Luckily, you have one content resource that many companies avoid - your old blog posts. Repurposing older blog posts serves as a great way to generate new content using different content types and breathe new life into old or outdated articles. Adopting this approach ultimately saves your business time and money while helping you grow your audience. This … [Read more...] about Repurpose Your Old Blogs to Create New Multichannel Marketing Content
The Multichannel Content Marketing Campaign Checklist
Any marketer hoping to make an impact in the B2B sector benefits from developing content suitable across multiple channels. This approach provides the means to target larger audiences with a marketing plan relevant to a myriad of platforms. As such, crafting a multichannel content marketing campaign facilitates reaching customers interested in your company’s products and services. This blog provides a useful checklist detailing the various steps involved in creating and running a … [Read more...] about The Multichannel Content Marketing Campaign Checklist
