Podcasts are a powerful channel for reaching your B2B audience. But when it comes to guesting on other podcasts, not all guests are created equal. There is plenty that you - as the guest - can do to make the episode as good as possible and make you and your brand come off well to the listeners. If you haven’t made podcasting part of your multichannel content marketing strategy, now is the time. In 2022, there were 125 million monthly podcast listeners in the US. Last year, 22% of worldwide … [Read more...] about How to Be a Good Guest for B2B Podcasts
Podcasting
Repurpose Your Old Blogs to Create New Multichannel Marketing Content
Keeping a healthy supply of fresh content for your company’s B2B multichannel marketing strategy with limited resources can be difficult. Luckily, you have one content resource that many companies avoid - your old blog posts. Repurposing older blog posts serves as a great way to generate new content using different content types and breathe new life into old or outdated articles. Adopting this approach ultimately saves your business time and money while helping you grow your audience. This … [Read more...] about Repurpose Your Old Blogs to Create New Multichannel Marketing Content
The Benefits of Podcasting for B2B Marketing
Successfully marketing to businesses depends on crafting a strategy able to target multiple channels. Of course, written content like blogs and advertising still matters, with video quickly growing in relevance. At the same time, don’t overlook podcasting to attract new businesses interested in your company’s products and services. Podcasts also serve as a useful starting point for any multichannel marketing campaign. For example, recording the podcast on video also targets that channel. … [Read more...] about The Benefits of Podcasting for B2B Marketing
The Multichannel Content Marketing Campaign Checklist
Any marketer hoping to make an impact in the B2B sector benefits from developing content suitable across multiple channels. This approach provides the means to target larger audiences with a marketing plan relevant to a myriad of platforms. As such, crafting a multichannel content marketing campaign facilitates reaching customers interested in your company’s products and services. This blog provides a useful checklist detailing the various steps involved in creating and running a … [Read more...] about The Multichannel Content Marketing Campaign Checklist
