Most B2B marketers already know that video is king when it comes to content marketing. 91% of businesses use video as a marketing tool and 90% of video marketers have used YouTube. However, the number of B2B brands that have truly embraced and thrived on the world’s #1 video site is still relatively low. YouTube still represents an excellent opportunity for B2B marketers willing to invest time and effort into a robust video marketing strategy. Creating videos for YouTube requires a … [Read more...] about 5 Benefits of Using YouTube for B2B Marketing
Video Marketing
How to Use Visual Content Marketing in Your B2B Campaigns
Crafting a successful B2B marketing campaign in the 21st Century increasingly requires a visual approach. This remains a traditional aspect of marketing from way back in the “glory days” of Madison Avenue advertising. Even the fictional ad professionals in Mad Men always focused on telling their message with a strong visual element. The same rule applies to the modern B2B marketing used in the current economy. Including compelling graphic design and video content as part of an ad campaign … [Read more...] about How to Use Visual Content Marketing in Your B2B Campaigns
Repurpose Your Old Blogs to Create New Multichannel Marketing Content
Keeping a healthy supply of fresh content for your company’s B2B multichannel marketing strategy with limited resources can be difficult. Luckily, you have one content resource that many companies avoid - your old blog posts. Repurposing older blog posts serves as a great way to generate new content using different content types and breathe new life into old or outdated articles. Adopting this approach ultimately saves your business time and money while helping you grow your audience. This … [Read more...] about Repurpose Your Old Blogs to Create New Multichannel Marketing Content
5 Types of Video Marketing For B2B Organizations
Video continues to grow in importance in marketing, especially for B2B organizations. According to Content Marketing Institute, nearly 80% of content marketers expect to invest or continue investing in video marketing in 2023. Last year, this number stood at 69%. Businesses adopting video marketing enjoy a wide variety of channels to post their marketing content. YouTube, LinkedIn, and Facebook remain obvious options, with relative upstarts like TikTok and Instagram also on the rise. … [Read more...] about 5 Types of Video Marketing For B2B Organizations
The Multichannel Content Marketing Campaign Checklist
Any marketer hoping to make an impact in the B2B sector benefits from developing content suitable across multiple channels. This approach provides the means to target larger audiences with a marketing plan relevant to a myriad of platforms. As such, crafting a multichannel content marketing campaign facilitates reaching customers interested in your company’s products and services. This blog provides a useful checklist detailing the various steps involved in creating and running a … [Read more...] about The Multichannel Content Marketing Campaign Checklist
